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In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can create a compelling customer promise so that you not only end up with customers for life but with evangelists who are ready to do anything for your business. If you don’t get this right, you will have no distinction in the marketplace, the perception of your value is low and you end up with customers who are runaways. They will buy from you but there is no loyalty and connection. But if you get it right, competition will fade away, your price will not matter and you will build an army of evangelists. To make it happen, here are the principles that you need to know: Expectations are transactional, Be focused on their identity, and Create a buzz from the delivery. The Customer Promise Amplifier This tool allows you to figure out how you deliver your promise to customers in terms of execution, perception, buy criteria, type and impact. There are 3 levels to this: Expectation leve