The Entrepreneur's Solution: Business Tips | Wealth | Lifestyle | Entrepreneur | Success

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can build a great reputation. It is something that takes years to build and moments to destroy. Your reputation is envisioned from the outside in and developed from the inside out. Without a good reputation, people won't buy from us, they won't trust us and will definitely break up with us in terms of business and financial transactions.But if you get it right, you get tons of return customers who tend to buy more. You also build goodwill that are the intangible values for any business. It also creates loyalty for a premium and the entire community will be willing to pay more to get a chance to work with you.So, when it comes to reputation building, what you need to know is:Perception is reality: Instead of what you think, it matters what those around you think. So, we need to manage their perception and then manage their reality.Shrink the gaps: The wider the gap between