Digital Politics With Karen Jagoda

Jess Ellis, Senior Specialist, Client Partnerships, Politics VDX.tv, gives an orientation on how political tv advertising has expanded to include a significant investment in connected tv ads. To reach cord-cutters, campaigns increasingly realize that CTV ads find voters on the right screen at the right time to persuade, inform, and mobilize. Streaming video allows for specific targeting of voters compared to buying ads on linear tv in expensive media markets. Digital video ads reach people where they are throughout the day and give the advertiser the ability to interact and follow up. We talk about: Why CTV is a powerful medium for reaching audiences Whether CTV ad buys are coming from the tv or digital media budgets Creative options for interactive ads run on CTV Using multilingual ads and influencers to target specific audiences Need to experiment with CTV to determine message and targeting effectiveness #PoliticalAdvertising #Election2024 #CTVads #CTV #DigitalAdSpend #PoliticalTrends #PoliticalCampaigns