Karen Rands - Compassionate Capitalist

Podcasting has emerged as a powerful marketing and customer engagement strategy, enabling businesses to establish credibility and build a trusted connection with their customers. With over 5 million podcasts globally and 70 million episodes, the medium has witnessed substantial growth, reaching targeted platforms and engaging specific audiences. Reports, such as McKinsey's, emphasize that podcasting initiates intimate conversations and plays a vital role in the customer journey, driving customer loyalty and brand trust in the digital age. Karen's Special Guest is Phyllis Nichols, founder of SoundAdvice Strategies, a podcast production company. She’s best known for helping clients create unique audio experiences for their listeners. Authors, small business owners and other creatives use their podcasts to tell stories, inspire audiences, and build real connections. Phyllis and the SoundAdvice team make sure they sound great and handle all the tech and marketing details. Karen and Phyllis talk about the benefits