Creator Lab

Kallaway is creator with a passion for producing content centered around tech and cult brands. He has generated over 100 million views and amassed a large following across social media. Subscribe & watch on YouTube: https://youtu.be/etQpm_bQJH8 Timestamps: (00:00:00) - Intro (00:02:22) - Kallaway’s Backstory (00:17:07) - Distribution is King (00:20:57) - Why Short-Form Video? (00:28:56) - Actionable Advice on Creating Content (00:44:53) - Sponsor: LinkedIn Jobs (00:46:04) - Comedy & Storytelling (00:52:41) - Why Writing is the Most Important Skill (01:03:33) - Inside Look at Kallaway’s Script Layout (01:05:59) - Kallaway’s Equipment (01:10:24) - Kallaway’s Editing Process (01:32:35) - Psychology of Creating Content (01:44:57) - How to go viral (01:49:37) - Newsletter Insights (01:55:26) - Thoughts on Monetization (01:59:52) - Becoming a Full-Time Creator  Links Mentioned Kallaway’s Personal Website Kallaway’s Twitter Espresso Letter TikTok Example 1 TikTok Exam