Victoria University Of Wellington - Podcast

As New Zealand’s general election heats up, Dr Mona Krewel and Professor Jack Vowles from the University’s globally ranked Political Science and International Relations programme are analysing and comparing data from hundreds of social media posts by political parties and top election candidates. The New Zealand Social Media Study is the local arm of an international research project that looks at how political actors use social media to target, inform, interact with, mobilise and pursue voters in elections. Dr Krewel and Professor Vowles talk with Pro-Vice-Chancellor Professor Jennifer Windsor about the impact of social media in campaigning and politics and the processes and expectations of the study. From Friday 2 October, you can visit www.wgtn.ac.nz/election for weekly updates from the study.