On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Ariadna Navarro is the Chief Growth Officer and Chief Strategy Officer at VSA Partners where she and her team help clients of all shapes and sizes—from blue chips to B2B to startups. We discussed all of this and more this week on the On Brand podcast. About Ariadna Navarro Ariadna Navarro is the Chief Growth Officer and Chief Strategy Officer at VSA Partners, an agency that designs for a better experience. VSA Partners works with a wide range of businesses, from blue chip companies like IBM, AT&T, and Google; to B2B brands like Cargill, Curia, and Ever.AG; to startup disruptors like Black Telehealth and Robinhood. Ariadna helps clients identify and unlock growth potential by connecting business strategy to brand and experience strategy to relentlessly and cohesively deploy a company’s ambition. Episode Highlights Fluff vs. business asset. Ari began our conversation by sharing that VSA takes a different view of brand. “We see brand as a business asset. Some think it's just advertising—brand as fluff.” “Techn