On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Abbey McGrew is the founder and creative director of Wayfarer Design Studio, where she helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. We discussed all of this and more this week on the show. About Abbey McGrew Abbey McGrew is the founder and creative director of Wayfarer Design Studio. Known for her heart-led approach to design, Abbey helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. She believes that great branding is more than skin deep and always finds a way to weave deeper meaning into every last detail of her work. Episode Highlights What's in a name? “The name Wayfarer carries personal significance for both me and my clients,” Abbey shared. “To me, it symbolizes a passion for exploring the world with my husband, which inspired me to establish the company in 2016. To my clients, it speaks to the experience of embarking on a journey without clear direction, as is o