At The Coalface Podcast - Hosted By Jason Greenwood

In this episode in the Digital Transformation mini-series, Jason discusses the pro's and cons of various omni-channel email marketing, eDM and marketing automation platforms. He also explains how these should fit within the wider context of your commerce and omni-channel stack.# TIMESTAMPS1:00 - eDM Defined3:05 - MailChimp3:40 - Segmentation7:30 - Advanced Enterprise eDM & Marketing Automation Platforms8:35 - eDM Platform Integrations9:40 - Email ROI# LINKSMusic:https://soundcloud.com/ybmuzik/the-feast