Marketing Today With Alan Hart

380: Modernizing, Diversifying, and Maximizing Opportunity with Kadian Langlais, CMO at Renfro

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Synopsis

Kadian Langlais is the Chief Marketing Officer at Renfro Brands, a 100-year-old legacy sock and hosiery design and manufacturing company. In her role, she oversees Renfro’s diverse portfolio of brands and maintains its position as the largest manufacturer of socks in the U.S., producing three million pairs per week. Kadian grew up in Kingston, Jamaica, where she developed a love for interior design and has always had a passion for fashion. After immigrating to New York, she initially planned to go into investment banking but decided to follow her passion instead and enter the business side of the fashion world. Prior to joining Renfro, she consulted with leading brands and retailers on their e-commerce and digital marketing strategies.In this episode, Alan and Kadian discuss her pathway to becoming the CMO at Renfro, the role of DEI and how she’s focused on it, and an initiative she helped launch called Project Footprint. When Kadian joined Renfro in 2018 as Vice President, DTC and Digital, she was tasked wit