While She Naps With Abby Glassenberg

On today’s episode of the Craft Industry Alliance podcast we're talking about the business of fabric with my guest, Aaron Hoffman and Hailey Hoffman Chisholm of Hoffman California Fabrics. Together, Aaron and Hailey represent the fourth generation of the Hoffman family working in the company that will hit its 94th anniversary later this year.  Hailey works as marketing and sales associate. Her mother, Robin Hoffman Haack, is the chief financial officer. She is the youngest Hoffman working at the company. Aaron launched the Me+You brand to offer hand-dyed solids and batiks featuring minimalist graphic designs over solid backgrounds. His goal was to make batiks more appealing to quilters pursuing the modern aesthetic in their projects. Aaron’s father is Tony Hoffman, the company CEO. Walter Hoffman, who still works daily in the office, is grandfather to Aaron and Hailey. Hoffman California Fabrics is deeply rooted in surfing culture and popularized Hawaiin surf prints in American fashion beginning in the 1950s.