Real Trends: Real Trending

Candace Adams, CEO, Berkshire Hathaway HomeService, New England, New York and Westchester Properties

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Synopsis

Located in one of the harder-hit areas of the U.S., Adams and her leadership team took a deep dive into their marketing budget, halted all sponsorships and started a weekly communication plan with staff, agents and leadership. Find out what other steps she took to minimize losses due to the coronavirus.