On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Ana Andjelic is Chief Brand Officer of ESPIRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is one of Forbes’s The World’s Most Influential CMOs. We discussed all of this and more this week on the On Brand podcast. About Ana Andjelic Ana Andjelic is a brand executive, author of “The Business of Aspiration” and one of Forbes’s The World’s Most Influential CMOs. Ana specializes in building brand-driven modern businesses. Most recently, she led the rebrand of Banana Republic and is now the Chief Brand Officer at ESPRIT. Ana earned her doctorate in sociology and is a widely read columnist, speaker, and advisor. Links from the Show ESPIRIT's new line targeted at Gen X and Gen Z (what Ana called “two for one”). Here's a collection of classic ESPIRIT ads from the '80s like Ana and I were discussing during the show. Check out Ana's book The Business of Aspiration. What brand has made Ana smile recently? Art collective MSCHF,