Marketing Today With Alan Hart

Stacey Andrade-Wells joined Liquid I.V. as Vice President of Marketing in January 2022. Before that, she spent over seven years at Procter & Gamble working on a variety of brands like Mr. Clean, Swiffer, and Gain. As a second-generation Colombian, she is passionate about driving diversity in all aspects of her work. This passion lends itself perfectly to her work at Liquid I.V., focusing on using hydration as the entry point to making wellness accessible for everyone.Liquid I.V. is a wellness company based in Los Angeles. In 2020, Liquid I.V. became part of Unilever's companies through acquisition. Their product lines are non-GMO electrolyte drink mixes designed to deliver rapid hydration utilizing a proprietary technology they call cellular transport technology. By increasing the absorption of water and other key nutrients into the body, the end result is 360-degree wellness. According to Stacey, the functional drink industry is expected to develop at a rate of 6.5% between 2023 and 2032 and reach a size