The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

In this episode of The Sales Evangelist Podcast, host Donald Kelly discusses the importance of utilizing LinkedIn effectively as a sales professional. Those working as business development representatives or trying to build a sales pipeline should tune in to this week’s episode. Donald shares three key focus areas for optimizing your LinkedIn profile to grab attention, generate more appointments, and ultimately drive sales. Utilize Your Banner ●     Donald emphasizes the often overlooked real estate of the banner on your LinkedIn profile. This space provides an opportunity to showcase your value proposition and target audience. ●     Potential prospects can quickly understand how you can help them if you clearly state who you serve and the industries you specialize in. ●     Additionally, if your company has noteworthy brand recognition, include it in the banner to further establish credibility. ●     Donald suggests using Canva to create a professional and eye-catching banner that aligns with your compan