Denise Griffitts - Your Partner In Success!

What is Echo Salesmanship? Sales Legend Ben Gay III Explains on The Closers Inner Circle Podcast Today we are opening up The Closers, PT 2, Page 135 to 'The Grand Canyon Response'. An echo salesmanship response involves mirroring or repeating keywords or phrases that the potential customer has used during a sales conversation. It's a technique aimed at building rapport and making the customer feel heard and understood. By echoing their words, you show that you are actively listening and that you comprehend their needs and concerns. For example, if a customer says, "I'm looking for a reliable and efficient solution," an echo salesmanship response could be, "So, you're really focused on finding a solution that's not only reliable but also highly efficient. Is that correct?" This repetition helps in reinforcing the customer's priorities and can create a more engaging and personalized interaction. The key is to use this technique naturally and not make it seem forced or robotic. It's about demonstrating empat