Online Marketing Made Easy With Amy Porterfield

If you’ve been around for a bit, then you know my motto is always be list building. Now, while there are all kinds of list-building strategies, there’s one that's by far the easiest way to grow your email list, and that's by offering a lead magnet. Through all of my endless list building experiments, I’ve learned how to create incredibly valuable pieces of content, like cheat sheets, guides, and mini-trainings. But do you know what kind of lead magnet is the best, hands down? A profit-driven lead magnet. Now, I know what you're thinking... "Amy, a lead magnet is something I give away for free. What the heck are you talking about when you say 'profit-driven'?" Here's the deal. Most of the time, when somebody signs up for your email list, they are just not quite ready to buy from you yet. When you create a profit-driven lead magnet, you are creating a tool that leads your new subscriber to a buying decision while also providing incredible value. With this very intentional strategy, you will be generating