Marketing Today With Alan Hart

Angela Voss majored in mass communications and got her first job out of college in digital marketing. She started with Marketing Architects in 2007, when they were solely operating in radio. About a year after she joined, Marketing Architects announced they were going to enter TV. With a love of television and no fear of a challenge, she worked for many years to build out the TV team and identify how Marketing Architects would compete with differentiation in media buying. She ran that team until 2015, when she moved to lead the client management team. In 2023, she became CEO, and today she leads 125 employees in solving TV's pricing, measurement, and scale challenges.Marketing Architects is a full-service TV agency that places ads in both linear and streaming formats. With an All-Inclusive TV model, their clients only pay for the media budget, and Marketing Architects invest capital in all of the other necessary elements such as strategy development, brand positioning, creative conception, pretesting, full pr