Marketing From The Roosevelt Room

“People don’t know how to communicate what they need. Our job is to take what is in their hearts and minds and put it into words.” - Kyle (3:10 - 3:29) Kyle WillisMarketing from the Roosevelt Room People first buy out of emotion and then justify their purchases with logic.   In 1906, MacArthur, blown away by Roosevelt’s popularity, asked him how he won the hearts of everyone around him. Roosevelt’s answer was simple. His ability to understand people gave him the power to give words to the thoughts and feelings they could not express. He had the power to, “put into words what is in their hearts and minds, but not their mouths.”   Our job as an entrepreneur and service provider is the same. Research shows that 95% of our purchasing decisions are made at the subconscious level. We purchase with our emotions and then justify the purchase using our logic. Our clients feel, therefore, they think. In order to meet their needs, we have to speak to their emotions.   “We feel, therefore, we think.” - Kyle (4:34 - 4:40)