Marketing Today With Alan Hart

In this episode, Alan speaks with fractional CXO Nicholas “Z” Zeisler and fractional CMO Muriel Lotto about how they met, what they have learned by combining their expertise, and how those lessons can help you rethink the way your marketing, brand promise, and consumer experience factor into your business decisions.Nicholas “Z” Zeisler uses his Lean Six Sigma Black Belt and Process Engineering expertise to help brands improve their customer experience as a fractional Chief Customer Officer. He’s on a mission to help organizations better align their CX with their brand promises by figuring out where they’re falling short, taking decisive and deliberate action to improve how they do business, and finding efficiency in the process to drive brand alignment. Z served in the US Air Force and Reserves for nearly 30 years and is currently a professor of statistics at the US Air Force Academy. He is also a Professor of Practice at Michigan State University’s Eli Broad School of Business, focused on customer experience