Latina to Latina

This special episode of Latina to Latina is brought to you by Always.The CEO and founder of Rizos Curls returns to Latina to Latina! In this engaging and emotional episode, Julissa shares how she broke her big dream (owning a business!) down into smaller, attainable goals; reflects on the unique pressure she navigates as a daughter of immigrants; and highlights the importance of “fun” in her continued success.Rizos Curls is a clean, cruelty-free hair care brand designed specifically for creating defined, frizz-free curls. Julissa shares how she founded it in 2017 to create products that embrace and celebrate the beauty of curly hair, and how the brand has since ignited a movement across social media for curly haired individuals to embrace their natural hair. Growing up, Julissa struggled to find products that worked for her hair, so at 15, she had her first dream to start the hair care brand she wished she had. She attended UCLA for undergraduate and holds an MBA from Wake Forest University.This May, Always i