Marketing Today With Alan Hart

Doug Zarkin is an avid tennis player, retail and brand marketing expert, and author of “Moving Your Brand Out of the Friend Zone: A Modern Day Guide to Strengthening Your Brand’s Value Equation”. He went straight from undergrad at George Washington University to graduate school at American University and knew from the start that he wanted to run a business and lead a brand. After graduation, he started his career in the agency world with the Youth, Entertainment, and Lifestyle Marketing Division at Grey Advertising, where he had the opportunity to work on brands like Harry Potter, W Hotels, and Reebok. After that, he became an “Avon Lady'' for a few years, then moved on to Victoria Secret and the fashion world for many years, and most recently served as the Chief Marketing Officer of Pearle Vision for EssilorLuxottica. In May 2023, he decided to step away from Pearle to pursue authorship and serve as an Executive Advisory Board member.Doug tells us he decided to leave the front lines and write his book in ord