Marketing Today With Alan Hart

Geoff Cottrill has been named one of Forbes’ 50 Most Entrepreneurial CMOs, one of Business Insider’s CMOs to Watch, and currently serves as the Chief Brand Officer for Topgolf. In this role, he leads all aspects of their global marketing, experience design, partnerships, consumer insights, communications, charitable giving, and retail and membership programs. He joined Topgolf in 2021 with a passion for building diverse and talented teams and a reputation for innovative thinking and creativity. Before joining Topgolf, he was Group Director of Entertainment Marketing at Coca-Cola, where he led the strategic vision for all marketing channels and sports entertainment properties. Before that, he was the General Manager and CMO for Converse, a division of Nike, and has also served in leadership roles at Starbucks, Procter & Gamble, and the global advertising agency MullenLowe.In this episode, Alan and Geoff discuss what Topgolf is doing to drive diversity and fun in the sport, how their partnerships with the S