Disruptive Ceo Nation

In this episode, we take time to connect with the exceptional Frank Husman, founder of Maxiality and an expert in authority marketing for B2B SaaS companies. Frank shares his insights into the dynamic realm of authority marketing and offers practical ideas that can elevate your approach to authority marketing. Here are the key takeaways:   - Frank emphasizes the significance of showcasing your company's journey and thought leadership. By documenting your experiences, challenges, and successes, you can build trust and authenticity in the eyes of your audience.    - In the evolving landscape of content marketing, business leaders must shift from traditional blogs to engaging multimedia content. Leveraging platforms like YouTube and LinkedIn for short, impactful videos can captivate your audience and make your brand more relatable.   - Frank shares his experiences working with European SaaS companies targeting both local and international markets. Understanding the nuances of each country and tailoring your mark