Marketing Today With Alan Hart

Jessica Padula graduated from Boston University and always knew she wanted to get into brand marketing. However, getting a foot in the door can be difficult, so she took the advertising route to get there. Jessica started her career at Grey Group in New York, where she worked with brands like Downy, Covergirl, and Pantene. By specializing in the emerging space of social media, she was able to move over to the client side in Colorado, first with WhiteWave Foods, and then with Famous Brands. Eventually, she returned to New York as the Integrated Marketing Manager with Swarovski, but soon realized she missed CPG and joined Nespresso as their Social Media Marketing Manager in 2016. In 2018, she was promoted to Director of Brand Communications, and in 2023, she was promoted again to Vice President of Marketing and Interim Vice President of Sustainability with over 7 years at Nespresso and a uniquely perfect combination of luxury, CPG, and F&B experience.In this episode, Alan and Jessica discuss how a big move