On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Jay Mandel is the author of the book Brand Strategy in Three Steps, as well as an entrepreneur, professor, consultant, and coach. In all of his work, he leads with his core values of candor, curiosity, and collaboration. We discussed all this and more this week on the On Brand podcast. About Jay Mandel Jay Mandel, a multi-faceted entrepreneur, professor, consultant, and coach, is not only the author of the book Brand Strategy in Three Steps, but also an embodiment of core values such as candor, curiosity, and collaboration. His transformative journey from corporate America to coaching reflects his commitment to infusing meaning and authenticity into the business world. With two decades of corporate experience, including a notable role as the former social media and content lead for Mastercard's global team, Jay's brand methodology is honed through a diverse range of corporate, entrepreneurial, and academic experiences. Armed with a Masters's in strategic communications from Columbia University, Jay is dedica