Marketing Today With Alan Hart

When Stephanie Dobbs Brown graduated from the University of Tennessee, she had two job offers in front of her. Instead of choosing, she did both for several years, which perfectly represents her dedication to her career. Eventually, she came to a fork in the road that led her to PR Newswire in Chicago. After a few years, she moved on to Thomson Reuters, where she had her first role running a P&L. In 2013, she got her first client-side brand role with Dow Jones, then moved over to ICE in 2017. In 2021, Stephanie was promoted to the CMO role, and under her leadership, ICE has undergone a profound transformation. She has led the company’s rebrand, including its first global brand campaign, expanding programming capabilities, and reimagining the NYSE’s iconic bell experience.In this episode, Alan and Stephanie discuss her pathway to becoming CMO, the complexity of ICE, and how marketing efforts need to respond to each of the business's unique needs. They also talk about the NYSE and their rebrand journey, inc