Marketing Today With Alan Hart

Lauren Sallata is using her 20+ years of experience as a marketing professional and executive leader... to moonlight as a roadie, manager, and webmaster for her son's band, Sunrise Cries? Well, yes, but she is also applying them to her role as Chief Marketing Officer for Ricoh North America and as a member of the Board of Trustees for the Consumer Technology Association. Lauren joined Ricoh in June 2021 after leaving her position as CMO at Panasonic Corporation. Before that, she spent several years at Xerox and Verizon Business. She saw the move to Ricoh as a great way to leverage her experience and was excited by the challenge of bringing Ricoh into its next chapter as a digital services company.In this episode, Alan and Lauren discuss the transformations she’s overseeing at Ricoh, how she's driving change through people and culture, and why she thinks CMO should stand for Change Management Officer. She also talks about the use cases for AI at Ricoh, the future of mass customization of workstyles, tips