Marketing Today With Alan Hart

Kari Saitowitz is a baseball fanatic, the founder of Fhitting Room, and currently serves as the Chief Marketing and Creative Officer for the New York Sports Club. She graduated from the Wharton School with a strategic management and marketing focus and got her first job at American Express. From there, she leaned into her passion for marketing and decided to pursue her MBA. After graduating from Harvard Business School, Kari worked at Pepsi until she had her son. After his birth, she started meeting with a personal trainer who also happened to be in business school, and their conversations led her to become an “accidental entrepreneur” as she launched Fhitting Room in 2012. Business was booming until COVID changed everything. In 2022, NYSC acquired Fhitting Room and brought Kari on as their Chief Marketing and Creative Officer.In this episode, Alan and Kari discuss her path to creating Fhitting Room, how she ended up at NYSC, the complexity of their organizational overhaul and rebrand, and all the twists and