Digital Politics With Karen Jagoda

Matt Krayton, Founder of Publitics, shines a light on the need for a management structure in political campaigns as much as in a business. Starting from the digital perspective, Matt has developed the InfluenceIQ approach, a unified framework to break down silos for making better campaign decisions. We talk about: Mechanisms for making decisions to execute on strategy Preparing for rapid response and when to do nothing Targeting voters across platforms and where to allocate resources Value of social listening for developing messages How to combat misinformation and disinformation and the need for third-party validation to push back Fighting disengagement of voters #Publitics #PoliticalCampaigns #Voters #RapidResponse #Election2024 Publitics.com