Performance Delivered

Rewind - Dorit Baxter | Rebranding for Optimal Performance

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Synopsis

Is it time for a rebrand? Whether you need to refresh outdated content… Reflect changes in your scale… Or fix branding mistakes keeping you stagnant… Getting your rebrand right can impact your bottom line. My guest Dorit Baxter, Chief Marketing Officer at Connect America, is a marketing professional with 20+ years of experience developing corporate and product brand identities.  Listen to find out:How you know it’s time for a rebrandWhy your brand impacts performanceThe most important steps in the branding processHow to get your team aligned around a rebrandAnd more