On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast. About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Links from the Show Here’s Ben’s new book Simply Put: Why Clear Messages