Marketing Today With Alan Hart

Mark Viden is a wine lover with an English degree who never expected to end up in healthcare but always had an interest in marketing and advertising. After graduating from college, working client-side, managing a small marketing team, and moving to San Francisco, Mark had the opportunity to join Dignity Health, part of CommonSpirit Health, where he stayed for 18 years. In 2019, he was hired as Senior Vice President of Brand for CommonSpirit Health, where he now drives brand development, advertising, and digital strategies that promote growth, awareness, and consumer preference across the organization. CommonSpirit Health is a healthcare company you probably have never heard of, but with a house of brands serving over 20 million patients in 23 states, they are the 7th largest healthcare organization in the country. CommonSpirit Health was created in 2019 when two legacy healthcare systems merged. Since then, they have acquired other organizations and developed partnerships with renowned research instituti