Business With Super Joe Pardo

Born in the United Kingdom, Steve Sims began the bespoke international travel and lifestyle concierge firm, Bluefish in the early 1990's. A lust to work within the financial world took Sims overseas to Hong Kong where he applied an odd approach to gaining clientele: to party with them, or more accurately, arranging them to party and controlling access with a silly password: Blue Fish (one fish, two fish, red fish). Before long Sims had quite an impressive Rolodex of powerful contacts and unparalleled connections. He also had a line around the block (literally) of celebrities, athletes and executives requesting access to once in a lifetime memories. And so Bluefish was born. Relocating to the United States in 2000, Bluefish began to grow rapidly. Bluefish earned an exclusive reputation after official involvement in numerous events including the Kentucky Derby, Award Shows and New York Fashion Week. Since 2000, Bluefish has continued to dazzle the rich and famous with extraordinary experiences and execution of