Digital Politics With Karen Jagoda

Jim Margolis, Partner at GMMB, was a Senior Advisor to Barack Obama in both of his campaigns for the White House. Jim is one of the stars of the recent documentary The Bigger Hammer: Race for the White House A Look at the 2008 Obama-McCain Race for President. Taking on the challenge of introducing Barack Obama meant having a strategic plan to define a different kind of leader, telling his unique, authentic candidate story, and finding common interests with all voters. It was also the first presidential campaign to use the new social media tools to connect with voters. Jim emphasizes that the critical issue for campaigns is figuring out how to connect with voters where they are across the increasingly complex media landscape. We talk about Advantages the Obama campaign had over the McCain campaign When Sarah Palin was chosen as John McCain's running mate Use of analytics to create specific media plans that target sub-groups of voters Value of celebrity endorsements of presidential candidates Efforts by candi