At The Coalface Podcast - Hosted By Jason Greenwood

Rohit (https://www.linkedin.com/in/rohitmah) is the Co-Founder and CPO of Lifesight - https://www.lifesight.io Lifesight is a full stack marketing analytics platform Lifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI Lifesight helps marketers Drive Profitable Growth in the Privacy-first Era In this episode, Jason & Rohit discuss marketing attribution, why he thinks it's mostly broken today and how digital marketers can do and be better