Go Green Radio

Jacquelyn Ottman is not just another face in the “green” crowd. She has been a pioneer in green marketing since 1989, and her new book, The New Rules of Green Marketing, has been named a top 40 Sustainability book by the University of Cambridge. Her clients include some of the biggest names in Fortune 500 companies, like: 3M, Bissell, Clairol, Johnson & Johnson, Kraft General Foods, and Nike. During this episode of Go Green Radio, Jacquelyn will discuss how important it is for companies to have an in-depth understanding of how today’s mainstream green consumers differ markedly from yesterday’s fringe activists in attitudes, behaviors, lifestyle and corporate expectations. She will discuss the full range of issues that concern today’s consumers, along with their green purchasing motivations and behavior. Tune in, and learn from the Green Marketing Guru, Jacquelyn Ottman.