Eat Blog Talk | Megan Porta

In episode 509, Amy Whiteford teaches us what to do when our niche no longer aligns with our personal or professional circumstances and the importance of mindset shifts in sustaining a successful food blog. Amy Whiteford is a food enthusiast originally from Scotland, now residing in Sydney, Australia, and has been the driving force behind the blog Healthy Little Foodies since 2012. Amy is a mum of two "Little Foodies", Finlay (12) and Rory (9), and has a background in Food Science, Education, and Childhood Nutrition. Amy is on a mission to simplify mealtime for parents of babies / young children by providing healthy and delicious recipes and feeding tips. In this episode, you’ll learn about the challenges and rewards of maintaining a niche food blog as well as insights about rebranding, staying inspired, and focusing on the expertise you've gained even if you've outgrown your niche. - Niche Evolution: Sometimes you have to adapt your blog’s niche to changing circumstances. - Rebranding Strategy: Rebranding ca