The Freelancers' Show

01:05 - Sunny Bonnell Introduction TwitterMotto@wearemottoAshleigh Hansberger: @ashleighsnotes (Sunny’s Co-Founder) 01:38 - Archetyping Is Your Brand the Rebel, Hero or Lover? Discovering Brand ArchetypesUnderstanding The Brand Archetype 05:48 - Is archetyping important for the solopreneur? Johnny Cupcakes 12:21 - Identifying *Your* Archetype 15:37 - Branding ROI 21:44 - What do you do once you choose your archetype? Munk PackAnthony Bourdain 25:12 - Implementing Motto’s Archetype 26:04 - Can you blend archetypes? 28:47 - Finding a Target Audience 33:54 - Changing Brands 42:27 - Client Intake Process/Discovery Red Flags/Turning People Down 49:14 - The Audience TOMS Shoes 51:51 - Changing Archetypes Levi's   Extras Best Advice I Ever Got: Don't Be a Slave to the Ordinary10 Ways to Find Your Purpose as a Designer12 Principles For Leading An Extraordinary CompanyFive questions to get to the heart of your businessFollow Your “Why,” Not Your “What”   Picks Circa Notebooks (Jonathan)Expensi