The Freelancers' Show

160 FS A Deep Dive on Positioning Yourself As a Specialist with Philip Morgan

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Synopsis

Get your Ruby Remote Conf tickets and check out the @rubyremoteconf Twitter feed for exciting updates about the conference.   02:09 - Philip Morgan Introduction TwitterPhilip Morgan ConsultingThe Positioning Manual for Technical Firms by Philip Morgan 02:30 - Thinking About Positioning and Communicating What You Do Expensive Problem: The Benefits of Pigeonholing 27:08 - Finding Target Markets 35:25 - Acquiring New Skills to Support a New Position 39:00 - Refining Your Positioning Marketing, Publicity 56:07 - Positioning Exercise Picks Kurt Elster: Email Templates for Freelancers (Jonathan)Expensive Problem: Market Research Cold Email Template (Jonathan)Bryan Harris: How I Made $10,000 in 24-hours With My First Product (Case Study) (Reuven)Jewish guide to visiting China by Reuven Lerner (Reuven)Spark by Readdle (Eric)AmazonSmile (Chuck) Listen to other people’s views (Chuck)Positioning: The Battle for Your Mind by Al Ries (Philip)Rolls MS111 Mic Switch Latching or Momentary Microphone Mute Switch