The Freelancers' Show

The Ruby Freelancers Show 038 – Optimizing Pipelines

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Synopsis

Panel Eric Davis (twitter github blog) Evan Light (twitter github blog) Jim Gay (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Intro to CoffeeScript) Discussion 01:11 - Optimizing your sales and marketing pipeline Lead generation (marketing) Lead conversion Project delivery 08:54 - Follow ups 11:24 - Lead categories Want to work right now Trying to decide Decide against you 12:26 - Closing a client (sales) Not just going for wallets Leads who take advantage/getting something for nothing “Velvet Roping” Book Yourself Solid by Michael Port 15:57 - Client fit Qualifying 17:36 - Marketing Mailing lists Open-source contribution Being active in communities 19:31 - Referrals Where do they come from? 22:05 - Recruiters Responding to recruiters Dealing with recruiters 28:01 - Website traffic analyzation Google Analytics 31:41 - Newsletters Listening vs reading Getting newsletter subscribers MailChimp AWeber Autoresponders 47:09 - What should I do? Where do you wa