Mvp Interactive Podcast

Podcast: The Art of Fan Engagement with Seattle Sounders FC's Joe Legaz This episode of the MVP Interactive podcast, hosted by James Giglio, CEO of MVP Interactive, features a comprehensive interview with Joe Legaz, the Director of Game Presentation and Live Experience at Seattle Sounders FC. Joe discusses his extensive career spanning over 15 years in the sports industry, starting from his teenage years with the Seattle Mariners and leading to significant roles with major sports brands, including the LA Clippers, Adidas, the San Francisco Giants, and the 49ers. Legaz shares his insights on fan engagement, experiential marketing, and the integration of technology in sports. He emphasizes the importance of creating memorable experiences for fans and discusses the challenges and opportunities of marketing across different sports. The episode also explores Joe's strategic moves throughout his career to diversify his skills, his approach to brand partnerships, and the impactful role of communities around sport