Performance Delivered

The B2B sales process is becoming ever more like that of B2C sales. Behind this long-term trend is the understanding that the people behind B2B buying decisions are behaving more and more the way they do as B2C buyers. All of this makes my conversation with Bryant Lau all the timelier and more important for anyone involved in B2B marketing. Bryant is the Head of Demand at Flockjay, a business services company that both recruits and trains candidates for positions in tech sales and connects them with companies looking to add motivated, diverse members to their sales teams. His role places him squarely between B2C and B2B marketing and sales. Bryant shares his lessons for success in both areas, including:The structure of a marketing team that incorporates B2B and B2C sales The differing channel needs of B2B and B2C How to balance the marketing needs of each And moreTo get the most out of your B2B efforts, you need to better understand B2C marketing, and to better understand that, you need to listen here.