Podcasting Smarter

In today's episode of Podcast Smarter we speak with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.   We'll share a look into the effective strategies that have empowered black-owned podcast businesses to excel. The conversation sheds light on Bethany’s distinctive methods for creating engaging podcast content, offering valuable insights for podcasters aiming to attract and retain a diverse listener base. This episode not only highlights Bethany’s success in the industry but also prompts podcasters to consider how they can adopt similar tactics to enhance their own growth and reach. "You really have to know and understand what you're doing in your business... So you are getting your audience excited about that particular topic before you even drop it, before you even launch it." - Bethany Hawkins, Crackers in Soup Bethany's journey from the corporate world to becoming a successful black-owned business owner is nothing short of inspiring. With her keen insights, Bethany ha