Saas Sessions With Sunil

S1E9 - Product Led Growth ft. Kieran Flanagan, VP Marketing at Hubspot

Informações:

Synopsis

In this episode Kieran gives his perspective on Product Led Growth and why should companies care about this new approach. He talks about the downsides of implementing PLG framework and what can go wrong while implementing it. Product qualified lead is a very important factor to be considered while implementing this framework. True or False? Kieran will tell you. Are you wondering what kind of team you require to implement the product led growth framework? Listen to this episode to find out. Connect with Kieran on LinkedIn - https://www.linkedin.com/in/kieranjflanagan/Visit his website - https://www.kieranflanagan.io/