At The Coalface Podcast - Hosted By Jason Greenwood

James (https://www.linkedin.com/in/james-macnamara-191a31a9) is the Operations Director for Macaroni Software - https://www.macaroni.works Macaroni promises to automate SEO at scale for Shopify brands Macaroni allows for the automatic creation of SEO optimized Shopify collection pages while leveraging native Shopify functionality to do it In this episode, Jason & James discuss the future of SEO and why James thinks the days of the SEO agency might be numbered