Science Salon

Everyone wants to be happy. The question “How can I be happy?” drives countless decisions across the world, and billions of dollars are spent on marketing a wide variety of answers to it. Increasing evidence shows, however, that unhappiness is on the rise. Already known to an audience of hundreds of thousands as “the therapist for everyone,” Dr. Saad contends that happiness is not merely a changeable mood, but a process toward which all people can strive by following basic steps known to humans for millennia; happiness can be measured and assessed, and strategies devised to achieve it. Drawing on scientific studies, the wisdom of ancient philosophy and religion, and his extraordinary personal experience as a refugee from war-torn Lebanon, Gad offers a provocative, helpful, and entertaining treatise on how to strive for happiness, win it, and keep it. Gad Saad, PhD, one of the best-known public intellectuals fighting the tyranny of political correctness, is a professor of marketing at the John Molson School of