Science Salon

Shermer and Ashton discuss: what it’s like advising Google and Buckingham Palace on how to communicate • what makes writing appealing and effective • how to write better emails and social media posts • why the messages we write often backfire • why emails so often make us angry • How has written communication changed in the last five years? • What makes Donald Trump such a powerful communicator that he can seemingly hypnotize tens of millions of people and dictate entire news cycles with a single statement? • when you should stop writing and pick up the phone to talk instead • How much information is too much? Rob Ashton is a writer, editor, and a former research scientist (a molecular biology researcher who helped develop the first tests for HIV). For the last six years, he’s been on a quest to discover the science of how the words we read and write affect what we think and do. His experience includes 24 years advising some of the biggest names in commerce, such as Google, as well as working with national go