The James Altucher Show

Steven Pressfield's newest book, Govt Cheese a memoir, must jump to the top of your reading list.  Both gut-wrenching and laugh-out-loud funny, his brutally honest story is a compelling page-turner. Steven's writing career spans many genres and formats, but it almost never materialized. From US Marine to advertising copywriter, schoolteacher, tractor-trailer driver, bartender, oilfield roustabout, mental hospital attendant, migrant fruit-picker, and hack screenwriter, his debut novel - The Legend of Bagger Vance - was 30 years in the making before it was published (later to become a major motion picture). Never content with one format, his non-fiction book The War of Art has now sold over a million copies globally & his historical fiction novel Gates of Fire is on the required reading list at West Point.James and Steven touch upon all manner of concepts & credos during today's conversation, among them:What role does advertising play in an author's toolkit? (00:06:10)After writing 3 unpublished novels