New Books In Literary Studies

Aakriti Mandhwani, "Everyday Reading: Middlebrow Magazines and Book Publishing in Post-Independence India" (U Massachusetts Press, 2024)

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Synopsis

Everyday Reading: Middlebrow Magazines and Book Publishing in Post-Independence India (U Massachusetts Press, 2024) is a timely book on the history of print culture and the creation of publics in postcolonial South Asia. During the two difficult decades immediately following the 1947 Indian Independence, a new, commercially successful print culture emerged that articulated alternatives to dominant national narratives. Through what Aakriti Mandhwani defines as middlebrow magazines--like Delhi Press's Saritā--and the first paperbacks in Hindi--Hind Pocket Books--North Indian middle classes cultivated new reading practices that allowed them to reimagine what it meant to be a citizen. Rather than focusing on individual sacrifices and contributions to national growth, this new print culture promoted personal pleasure and other narratives that enabled readers to carve roles outside of official prescriptions of nationalism, austerity, and religion. Utilizing a wealth of previously unexamined print culture materials,